One thing you should know about me: I can be very absentminded. I was at the bus station. I had decided to go to Tilcara. I asked the ticket seller when the next but to Purmamarca was due and she said it was that yellow bus that was leaving the platform. I ran to catch it, paid the ticket, found a free seat and suddenly, it downed on me: Purmamarca??
And that´s how I went to Purmamarca instead of Tilcara.
I had been there before, back in 2005. Still a small town but totally changed. Ever since UNESCO declared it World Heritage, investors have been buying lands to build fancy hotels, shops, restaurants. The main square remained the same, those colorful streets full of vendors selling indigenous handicrafts such as weavings, instruments, knitted goods and more. But there were lots of new stores too, with crafts priced in dollars and euros. That says a lot.
Of course, the Mountain of the Seven Colors, Purmamarca´s trademark was sort of ignoring those changes. Funny to be asked several times if I knew where the mountain was. Funny because you can´t not see it!! It´s huge!! So I couldn´t help smiling when I said “right in front of your eyes!!”.
I spent the night in Purmamarca just to visit the salt flats the following day.